Hendrick Automotive Presents WinterFest 2026

Description

Don’t hibernate—celebrate at Blowing Rock WinterFest, presented by Hendrick Automotive Group, January 22–25, 2026! Over four wintry days, the mountain town bursts with the Polar Bear Plunge, live ice-sculpting, the Rotary Chilly Chili Challenge, WinterFeast tastings, and the WinterFest Beer Garden. Bundle up and share the season’s coolest fun with family and friends.

• Thursday, January 22^nd = WinterFeast (further details to come)
• Friday, January 23^rd = Artisan Ice Stroll through downtown Blowing Rock
• Saturday, January 24^th = Polar Bear Plunge @ Chetola Lake ( check in is at 9 am, plunge is at 10 am)
• Saturday, January 24^th = Rotary Chilly Chili Challenge @ Blowing Rock School Gym from 11 am - 2 pm
• Saturday, January 24^th = Beer Garden sponsored by Speckled Trout from 1 pm - 4 pm
• Saturday, January 24^th = The Rotary Wine Tasting and Auction from 5 pm - 7 pm. Location TBD.
• Sunday, January 25^th = WinterPaws sponsored by Watauga Humane Society (further details to come)